Salty-tears caramel ice cream

​

Objective

To come up with different solutions for portraying time-lines of different events (storytelling), other than the typical time measurement that we usually use like hours, minutes, days, etc. Find other ways we come up with to show an entire event from beginning to end and give a sense of the time spent during the event without mentioning anything that has to do with time.

Approach

Amy breaks up with her boyfriend and has a major meltdown, going through an emotional roller coaster, and tries to eat her emotions away with ice cream until she gets better. The primary time unit of the event is measured with ice-cream spoons, and the secondary units with tears, texts, tissues, feelings and calls, all to tell the breakup story and how ice cream was the main element. The timeline is shown on actual ice cream packages, each with different flavors relevant to the story (Salty Tears, Bitter Hearts and Sweet Split) with a pun. And all other elements on the package tie up to the dramatic breakup story.